Marketing Music – Part I – DIY Reach the Public
October 31, 2006 by Jim · Comments Off
Recorded October 30, 2006
Build relationships with your audience to create fans, and do the marketing yourself. Panelists will advise on the growing array of direct marketing tools artists may find effective to gain fans and attract new audiences.
Panelists will discuss their experiences making the best use of internet sites like MySpace, Email newsletters, Music Downloads/Podcasting, self-distribution and sales of music as well as managing your website as the hub for all of these activities. In addition, the panel will discuss how to integrate the new methods with traditional marketing such merchandise, street teams, flyers, posters, cds, performing live, attracting media coverage and commercial music distribution.
Moderator: Mark Roth (CenterstageChicago.com)
Panelists: Jim Kopeny, Chicagoist
Jay Prasad, Pure Entertainment
Doug LeFrak, Feisty Management
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Listen above or download by right clicking (ctrl-click for Mac) and saving.