Building Your Audience
March 11, 2008 by Jim · Comments Off
recorded 10 March 2008
The panel discussed the basics of publicity, promotion and marketing, focused on building an audience for music. Topics included the following: getting first gigs; making first recordings; creating an identity and an online presence through tools such as MySpace, YouTube and merchandise; using public appearances to build and grow an audience; retaining an audience; growing an audience in other cities; and using new marketing tools to connect with existing and future audiences.
Moderator: Martin Atkins – musician and producer, Invisible Records and Mattress Factory Studio
Panelists:
Shala Akintunde – producer and performing artist, The Movement Worldwide
Anita Chase – guitarist and singer, Half Mad Poet
Nelson Colon II – brand/marketing manager, The Cool Kids
Matt Dufour – co-owner, En Prise Management
Meg Santisi – owner, Street Flyers
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