Building Your Audience
March 11, 2008 by Jim
recorded 10 March 2008
The panel discussed the basics of publicity, promotion and marketing, focused on building an audience for music. Topics included the following: getting first gigs; making first recordings; creating an identity and an online presence through tools such as MySpace, YouTube and merchandise; using public appearances to build and grow an audience; retaining an audience; growing an audience in other cities; and using new marketing tools to connect with existing and future audiences.
Moderator: Martin Atkins – musician and producer, Invisible Records and Mattress Factory Studio
Panelists:
Shala Akintunde – producer and performing artist, The Movement Worldwide
Anita Chase – guitarist and singer, Half Mad Poet
Nelson Colon II – brand/marketing manager, The Cool Kids
Matt Dufour – co-owner, En Prise Management
Meg Santisi – owner, Street Flyers
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