We discussed using Social Media to build fan relationships. Developing a strategy that helps you choose how to use the available services and networks. Getting the most for your effort in growing and maintaining your fan base. Setting expectations and converting those relationships into real-time results.

Moderator:
Jim Goodrich – Chicago Music Commission

Panelists:
Jeffrey David Goldford -  The Everyday People
Miriam Brosseau – Stereo Sinai
Alan Jay Sufrin – Stereo Sinai
Matt Ryd – Singer/Songwriter
Tim Toomey – Assault, Inc.

The PowerPoint presentation used during the Forum (opens in a new window).

Listen above or download by right clicking (ctrl-click for Mac) and saving

The panel discussed the basics of publicity, promotion and marketing, focused on building an audience for music. Topics included the following: getting first gigs; making first recordings; creating an identity and an online presence through tools such as MySpace, YouTube and merchandise; using public appearances to build and grow an audience; retaining an audience; growing an audience in other cities; and using new marketing tools to connect with existing and future audiences.

Moderator: Martin Atkins – musician and producer, Invisible Records and Mattress Factory Studio

Panelists:
Shala Akintunde – producer and performing artist, The Movement Worldwide
Anita Chase – guitarist and singer, Half Mad Poet
Nelson Colon II – brand/marketing manager, The Cool Kids
Matt Dufour – co-owner, En Prise Management
Meg Santisi – owner, Street Flyers

Listen above or download by right clicking (control-click for Mac) and saving.